“Atto are so much more than graphic designers. From day one, they were driven by understanding the core purpose of our business and helping us to achieve our goals in the smartest most delightful way we could imagine together. They are genuinely part of our team, and we are lucky enough to be able to think of them as insiders rather than consultants. ”

sugru is the most recent project of our long-term client FormFormForm. We began working with FormFormForm 5 years ago and have been closely involved as the company has grown from one person with a great idea, to a small-but-perfectly-formed team of product developers, scientists and partner manufacturers.

We worked with FFF to develop their company brand and the branding for Formerol, their incredible new material technology. Now that it’s ready for mass-market, we’re working together to create a customer-facing product in line with their company’s core values.

sugru is hand-mouldable self-adhesive silicone rubber that cures at room temperature. Once cured, it’s heat-proof, dishwasher proof and feels great. It’s a creative, fun and game-changing product. By focusing on how individuals connect with it and use it, we’re working hard on creating and feeding a community of people who share a common goal of fixing, adapting and improving things. With Hack Things Better as a mantra, sugru has the potential to dramatically reduce waste by allowing users to modify, adapt and make their stuff better for them, negating the need to buy new products all the time.

The FormFormForm-Atto team are currently developing branding, packaging and an e-commerce web site. We look forward to launching sugru later this year.