“We've worked with lots of designers in the past, but none like Atto. The difference is that they actually care about our success, so we can trust them to do what's best for the whole team. They've helped us create an extraordinary brand that's perfectly aligned with our values. I can't recommend them highly enough.”
Finnebrogue are a food producer with a history of quality and innovation, but when they asked us to redesign some packaging for them, we discovered something a little bit special.
What started as a simple package redesign took on a life of its own when we realised that Finnebrogue often produced food for major UK supermarkets that was above specification, simply because they wanted to create the kind of food that they’d feed their own families. We saw the potential to create something great together and, a few energetic discussions later, the Good Little Company was born.
the Good Little Company is a new super-ethical food brand aimed at families. Simply put, they create food that they’d be proud to serve their own families. We helped the company realise their values, develop their brand, packaging, web site, viral animations and key messages, helping them solidify a plan to become a truly world-changing team.
After 2 years of development, the company’s “good for you and good for others” mantra is taken very seriously, so it was a no-brainer when we proposed an offer that expressed the heart of their brand: Buy One Give One Free. For every pack of Good Little Sausages you buy, the GLC work with Christian Aid to donate a staple meal to a family in a developing country every day for 2 weeks.
By focusing on creating great products and authentic, credible stories that people enjoy telling, the Good Little Company has created a following of enthusiastic brand advocates. Six months after launch, they’re now available in 150 Waitrose stores across the UK, as well as selected Tesco stores. Since sales began of their first product (Good Little Sausages), more than 1 million meals have been donated and the Good Little Company has already launched their second product: Great Big Sausages.
